Sun City Palm Desert 9/04/09

As my fellow realtors were previewing my new listing at 35871 Cumberland Court, a 3 bedroom, 3.5 bath home with pool and spa here in Sun City Palm Desert, I heard them all remarking about the beauty, peacefulness and privacy the back yard affords. And while that is all true; it is one of the loveliest backyards in Sun City; I got to thinking that everything about Sun City is the best of the best. You could absolutely get rid of your car and the expense that goes with it, and use your golf cart for everything. We have 3 restaurants inside our gates, an on-site post office, 2 golf courses, tennis courts, stocked fishing pond, complete library, 2 fitness centers and so many game clubs and game rooms it would be hard to settle on just 4 or 5. Plus we have direct gate access to the shopping center next door where we can grocery shop, bank, get prescriptions filled at the drug store, buy clothing and eat at more restaurants. Talk about having it all! This is where active adults dreams do come true.

Linda Novick, Associate Broker
Windermere Real Estate Coachella Valley
Direct : 760-397-3652
Email: lindanovick@windermere.com
Web Blog: http://www.suncityrealestate.blogpost.com/
Website: http://www.lindanovick.mywindermere.com/

Ethics in Real Estate

Blog #3 8/27/09

Greetings and welcome back. This blog is a bit, actually a lot, more serious than the past. I have something that I need to share.

I have been selling real estate in So Cal for over 37 years and I have always firmly believed that ethics; ones conscience, principle, standards and morality; had to be impeccable in order to be a successful sales person, no matter what the product. While updating my Facebook and Twitter pages today I ran across a blog that really brought into question the lengths some people go to when marketing a product. The blog was talking about a video posted on the web by a couple of real estate agents. I watched the video, thinking it was kind of quirky, not unlike the Keystone Cops of old. It even had the music, but with their own lyrics. While I didn't find distain with the video, I did wonder what kind of person would be moved to call these realtors after watching this goofy video. The agents who posted the video are probably nice people, but a poor judge of character when it comes to the seriousness of the public today.

My question was answered in reading Marc Davison's blog. To quote Mark: 'In my opinion, this so completely misses the mark given the serious nature of the most important transaction of our lives'. He goes on to state that this is not the way to market responsibility, and I totally agree. Marketing should not make you look foolish; just the opposite. And of all times to be cartoonish; when the consumer is deeply mired in fear and confusion regarding real estate; the rampant distrust they have regarding some of its practitioners. We are talking about hopes and dreams here, many whose have been crushed by the current economy. Fears of what the future will bring keep many awake at night. As real estate practitioners, we should have knowledge about how the economy is affection our markets, and provide clients with whatever it takes to help make their dreams come true. At the very least, we should know which direction to point them for assistance if they are in trouble. Real estate is not a game and should not be taken lightly. We have an obligation to be ethical and always exibiting integrity at every level of our business.

Linda Novick, Associate Broker Making real estate dreams come true for over 37 years
Windermere Real Estate Coachella Valley
Direct: 760-397-3652
Blog: http://www.suncityrealestate.blogpost.com/
Email: lindanovick@windermere.com
Website: http://www.lindanovick.mywindermere.com/